Board Members in Attendance: Cheryl Spezia, Elizabeth Brumm, Jennifer Brown, Dave Huber, Megan Dryden
Absent: Kristen Spronz
Also in Attendance: Gaylene Ore, Paula Isakson, Shelby Ledford (Madden Media), Lesly Rowbal (Madden Media)
Agenda
Marketing Updates (Lesley Rowbal Madden Media)
Lesley reviewed year to date Highlights regarding:
Media, campaign and creative execution, reporting and analysis, photo and video assets, and website build
Additional Highlights
Website support and SEO
SEO Driven content and execution
Email marketing
Website UI/UX and Accessibility – added UserWay plug in for user accessibility
Campaign Performance | 11,254 Total Clicks with 4.7% average CTR
Meta Prospecting | 7009 Total Clicks
Nativo Content | 81K Total Impressions, .19% CTR 1:20 site on site
CTO Co-OP
WildSam Buy
Website Performance | most traffic goes to home page – top cities include Denver, Houston, Dallas, Kansas City, Colorado Springs etc.
Organic Search
Future | April – Launch Connected TV and Proof of CTO Launch, Execution of content briefs and website launch, Monthly reporting, build timeline for website, sharing of information between team and Madden.
Stand Grand | Do Grand County Right
Megan to post about 7 principles
Gaylene asked about paid media – boost Megan’s posts
